“Art is not supposed to repeat what you know. It is supposed to ask questions”
– KUTLUG ATAMAN
WE INSPIRE COMPANIES AND INDIVIDUALS TO THINK DIFFERENTLY ABOUT THE SOURCES OF INNOVATION. Through seminars, blogging, community events, workshops, and presentations, TheArtian exposes, promotes, and educates about the value of art in Business.
It fosters collaboration between creative fields and the business world. Our service is unique in that it is focused squarely on creativity and art in the business context, and is based on studies of successful business leaders.
As innovation and creativity training company that rooted in the art world we explore the influence of art and design on the worlds of business, innovation, entrepreneurship and technology. Most importantly: we combine them. As such, creativity is the core of our philosophy. Working with NGOs, Business organizations or governmental offices, we build together methods to transform their businesses by inspiring our participants. Along the way, our clients develop skills helping them to be more innovative and creative.
To maintain competitiveness, innovation has become a critical pillar for organizations, countries and societies. – Our future depends on innovation. In order to develop a sustainable innovation environment we identified its key driver: creativity. Creativity is the heart of developing new products, services and processes. It is the ability to challenge the status quo and to find newer and fresher ways to create and take action.
The way we work
Training for creativity is the key, however, it is not enough. We believe that a change in paradigm is required; we encourage leaders to empower creativity, as “Fusionist” –the ones who create and foster an environment that “fuses” art, engineering, technology, and science. Working across disciplines, and blending together their best aspects.
We use methods and practices from the art world and combine them with knowledge from the business world.
We highlight similarities between entrepreneurship and artistic practices so that participants can reflect on their experiences and find the way to adjust it to their way of living, thinking and working.
We use a “can-do” approach drawn from the world of entrepreneurship to encourage participants to take actions and learning by doing. We use resourcefulness, frugality and agility to address business challenges and deal with uncertainties and ambiguities that are an integral part of the innovation process.
Originally from the Tel-Aviv area, Nir Hindi is a business entrepreneur who has been active in the Israeli entrepreneurial ecosystem for many years. Though rooted in the world of technology and business, Nir always has one foot in the creative world. As an entrepreneur, he brings the distinctive ability to navigate between business requirements and a wide-ranging set of creative practices. Today he is a visiting professor in IE Business School where he teaches creativity for business, a guest lecturer at the Master for Design and Innovation in IED (Istituto Eurpeo di Design), where he teaches entrepreneurship for creative fields.
His favorite artists are the American artists James Turrell and Robert Rauschenberg.
Originally from Madrid, Paula Rosell is an artist photographer. After working for more than eight years in the business world, she now combines her passions to art in a business context.
Currently a History of Arts student at UNED University and the Creative Director at The Artian. As a passionate individual about fine arts and as sensitive to the appreciation of beauty aesthetics she brings her philosophy to all her creative projects at The Artian.
Her favorite artist is the American artist Eduard Hooper.
TheArtian’s educational partner is Petach Tikva Museum of Art, one of Israel’s leading contemporary museums. The museum is recognized worldwide, and in 2010, it was chosen by Monocle, the British Culture Magazine, as the world’s most interesting museum to visit. Through the museum’s education department, we are able to provide and enable access to necessary tools and resources for our customers.
“The Petach Tikva museum of art has come to be the most significant museum in Israel today. Its exhibitions have become landmark in the history of local art due to the ideological openmindedness and conceptual relevance they exhibited, alongside their innovative curatorial approach”
– COLINE MILLIARD
“PMA is showing some seriously groundbreaking work …you must visit the museum during your next visit.”
-MARISA MAZRIA KATS