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Why Business Needs Art: a Mini-Conference

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The Artian is Back to Campus Madrid and will host talks on matters of creativity in business. An issue that has and will continue to work its way into the business world – how to be creative, how to create a creative environment and others.

Creativity is already agreed to be the key to success in the new world and it is the new currency of the future. Leaders should ask themselves what can be changed in a bottom-line thinking or better put, is it possible for them to realize that the dilemmas in question that are facing cannot be solved by traditional management behaviors and tools?

We argue that in order for businesses to unlock creativity and to be prepared for the future they will have to pay attention to qualities such as imagination, energy, vision, expression and sensitivity which can be learned from the arts.

Schedule:

6:45PM – Opening Doors
7:15PM – “A Renaissance of a Renaissance Thinking – Why The Business World Needs The Art” Nir Hindi, Founder, TheArtian
8:00PM – Break
8:15PM – “Designing In Troubled Times” Alberto Barreiro, Chief Experience Officer, PRISA Group
9:00PM – Networking

About The Speakers:

Alberto Barreiro – Alberto is a digital leader with more than 20 years of experience exploring digital media from the creative, strategic and commercial perspective.
With a background on Art and Design, Alberto´s career is built around the definition of the relation between people and brands in digital media and beyond.
Currently Alberto is the Chief Experience Officer of Grupo Prisa, one of the largest media conglomerates in Spanish language. His mission, as part of the Digital Transformation team, is to help incepting an audience-centric culture within the organization.

Nir Hindi – founder of TheArtian, an initiative that explores the influence of art and design as creative fields on business, entrepreneurship and innovation.

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