“The Artian’s training provided me with the skill set to face the sales process in a way I would not have done before”
Context and Challenge
What do you do when your markets change, and you need to prepare your team for a new sales approach? In 2018, the General Data Protection Regulation (GDPR) restricted cookie collection for organizations, requiring Criteo, a leader company in the Digital Marketing Industry, to transform its product and sales strategy.
To face this challenge, we provided Criteo with art-based innovation training and coaching to help the sales team adopt a client-centric approach and to develop an engaging storyline for their new products.
The Artian’s solution
SWITCH ON YOUR INNER OBSERVER – WORKSHOP
FROM A PRESENTATION TO A STORY ‒ LEARNING TALES OF ART AND ENTREPRENEURSHIP IN BUSINESS PRESENTATIONS
HANDS-ON COACHING AND MENTORING
The Artian’s program resulted in a 90% willingness to adopt a new sales mindset and approach: Interviews and surveys to participants show that 9 out of 10 trainees are willing to incorporate their learnings into the way they approach the sales process.
Our action-oriented training resulted in immediate and client-oriented initiatives by participants.
“I have stopped assuming I know
what the customer’s problem is”
“I became more emotional
when engaging with customers”
“I’m now motivated to better
adapt to my audiences.”
“I’m starting to analyze
audiences more profoundly.”
The art + entrepreneurship skills that were taught facilitate the implementation of new sales ideas and initiatives:
Arantxa Martínez, a senior sales professional at Criteo Madrid applied her learnings to the sales process with a new prospect – just one week after the training! She highlights how better observation practices led to a more fluid interaction with the customer, making the overall customer experience more humane.