“The Artian’s training provided me with the skill set to face the sales process in a way I would not have done before”
Context and Challenge
The Visa Everywhere Initiative is an open innovation program that helps startups unlock new opportunities. The program first launched in the U.S. in 2015 and has since expanded to every corner of the world, recruiting startups from over 100 countries. With the support of Finnovista, an organization empowering Latin American Fintech firms, Visa holds a yearly world-class program that provides startups’ CEOs and Founders with the tools to strengthen their projects. Certain market-disruptive Fintechs are selected for the yearly event, undertaking a week-long program in which they get the opportunity to meet corporate clients, investors, domain experts, amongst others, benefiting from the insights, support and empowerment provided.
Startups that make it to the yearly event are characterized by impressive technological sophistication, but they usually face three non-technical but relevant challenges: to incorporate non-engineering, transdisciplinary thinking in their projects, to develop the sharp critical thought necessary to achieve continuous improvement, and to find a space of exploration outside their usual routines and structures. For the 2018 edition, Finnovista invited The Artian team to run a workshop for the startups’ founders.
The Artian’s solution
OBSERVATION SKILLS – WORKSHOP
QUESTIONING SKILLS – WORKSHOP
ENTREPRENEURIAL IMAGINATION – WORKSHOP
Engineering-based companies found inspiration in the arts to foster creativity and innovation
The founder of VU, a Cybersecurity company based in Argentina, strengthened his belief about the need to question the linear and technical paths of thought that dominate engineering. For this reason, at the company’s yearly gathering, the Artian was invited to express to the employees the importance of developing an artistic mindset. Read their case studies.
One of the Initiative’s finalists offers a platform that allows communities to replace traditional ways of managing condominiums with the use of integrated and mobile software. After difficulties engaging customers, the questioning skills workshop led the founder to realize that standard customer engagement strategies were not useful for his business model, leading him to reformulate some of the fundamentals of his go-to-market strategy.