We are so grateful and honored to represent IE Business School in Colombia. During February our founder traveled to Bogota, Medellin, Cali, and Barranquilla to close the yearly event of Bancolombia, one of Latin America’s leading bank groups. Since the bank lay its foundation on innovation, bringing a new perspective about art as a source for original thinking was natural. More than 1,000 people in the different cities attended his talk “Renaissance of Renaissance Thinking – Why Business Needs The Art.” We want to say special and big thanks to the team of Bancolombia: Sergio Pelaez, Corporate Customer Strategy Director, Martha Bohorquez, Marketing Manager Companies and Government, and Erika Ospina, Marketing department Companies and Government.
With more than 40,000 employees and +1,000 brunches, Bancolombia is the largest commercial bank in Colombia and one of the largest in Latin America. The bank is headquartered in Medellín and was founded in 1945. It is a full-service financial institution that provides a range of financial products and services to a diversified individual and corporate customers. The bask is based throughout Colombia, as well as in Panama, El Salvador, Puerto Rico, the Cayman Islands, Peru, Brazil, the United States, Spain, Australia, Malaysia, and Sri Lanka.
Bancolombia was recognized as a highly innovative company by the Ministry of Commerce, Industry, and Tourism of Colombia and the National Planning Department, due to its organizational structure and the definition of processes promoting innovation culture, assigned budget, innovative products in its portfolio, and suitability of people involved in these innovation processes.