Google’s New Ambitious Dev-art Project

TECHNOLOGY IS EVERYWHERE, AND THE PEOPLE THAT CREATE IT AND CREATE WITH IT ARE, AND ALWAYS HAVE BEEN, ARTISTS

Dev-Art, the new project from Google in collaboration with London’s Barbican Centre, aims to promote and expose the potential of new media using code. Google hopes to inspire coders to get creative and supply them with the tools they need for doing so. Google is trying to promote the agenda that all you need is good idea and code skills – with just these two things there is amazing potential.

This 8-week-long competition will allow the winner to present his or her works in the Barbican center as well as to present the project on the main page of google which in turn will increase the exposure for the winner’s work.

“So what’s in it for Google? DevArt is the brainchild of Google Creative Lab, a free-thinking arm of the company that showcases why, before the data collection, and before the privacy scares, so many of us fell in love with the company. It’s an in-house design agency, a brand consultancy dedicated to just one company. It employs top-tier designers, developers, and technologists who are encouraged to create, innovate, and experiment for the good of Google. It was instrumental in the redesign of most of Google’s services that saw aesthetics and usability as equally important qualities, and it’s also quite unique in its willingness to work with other companies to show what’s possible with Google services. As you’d expect, DevArt showcases more than a few of these services, with all of the exhibits tapping into a couple of Google properties like its Cloud Platform or Maps API.” from an Article by Aaron Souppouris, The Verge.  To the full article, The Verge clicks here.