Art and Big Data

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Do you know why Rubens was more successful than Rembrandt? Can you figure out artistic beauty by the numbers? Can you detect patterns of creation in art history?

The answer to these questions is YES.

Big Data techniques in conjunction with precise modelling of the artistic domain are creating a new field of inquiry, Cultural Analytics, that aims at unveiling long trends in artistic and cultural production. Combining Cultural Analytics with a developed aesthetic judgement is the key to a successful career in the art world today.

This talk will show how and why certain artistic patterns in Baroque art spread throughout the world in 17 and 18th centuries, how the appreciation of a beautiful face has changed in Art History, and how the irruption of museums altered the consumption and distribution of art in the 20th Century. The talk will also shed light on the techniques used by modern platforms like artsy to disrupt the business of art.

About The Speaker: 

Prof. Juan Luis runs the CulturePlex Lab at Western U, funded by the Canada Foundation for Innovation. His research deals with lean big data, human behaviour, digital innovation, cultural analytics, creativity and entrepreneurship.


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