The Art of Business and the Business of Art

“ARTISTS TODAY ARE ENTREPRENEURS” – Here is a TED lecture that I find very interesting and can give many insights on how artists should incorporate business thinking and how business can incorporate art practices.

The lecture was given by Stein Bjelland who “is the president of Great Moments a Stavanger-based development, production, and management company. The company is in two parts consisting of Great Moments Live and Great Moments. The Publishing arm of Great Moments is Great Song Publishing.