why business innovation may come from the arts

aim

Encourage participants to develop and maintain an open-minded approach to innovation and creative sources and show how ideas can come from different worlds, people, and cultures.

Nir! I enjoy your class and your amazing lesson! Business innovation was being incredibly interesting because of you.

Viviana Guerra

I arrived at my house and I started to look for painting courses. Why? Because The Artian’s talks allowed me to realize that creativity facilitates being a more open person, which in turn facilitates communicating ideas to the customer. Art allows you to be more open, and that leads to the generation of insights in a business context”

Juliana Muñoz

Marketing professional at VU Cybersecurity

“The structure, the visuals, and Nir as a presenter were amazing. great catching story at the beginning, the references of the theory of business and art were just on point, the examples of how art and businesses are tied were very contemporary and the final key learnings were good facts to leave the session thinking on actions. love it!”

activity overview

In this session, we explore the impact art has on the business world’s innovation process. Through examples from the past and the present of business companies and projects like Xerox Palo Alto Research Center (PARC ), we show why art and science go together and how companies can use art as an additional innovation tool in their toolkit.

learning outcomes

By the end of this session participants will:

Understand why art may be key to business innovation
Explore the relationship between art and innovation
Get familiar with evidence-based benefits of innovation that came from the arts
Be exposed to a significant change in the business world and what is required to deal with it